The old adage, “you never get a second chance to make a first impression”, has taken on new meaning in the digital age. Rather than think about how you present to people in person, you now have to think about how your image comes across in the online world. Instead of your insightful comments, people encounter your website’s prose. Rather than see how neatly you are dressed, they’re looking at the quality of the graphic design on your website or brochure. And instead of being impressed by your quick smile, the sparkle in your eyes and the firmness of your handshake, they make conclusions about you from your photograph.
Yes. Your headshot is more than just a picture, it’s the closest people can get to making a personal connection with you in cyberspace. And whether business or social interactions are your goal, a strong connection is the beginning of any good relationship.
Real Estate is an industry driven by personal relationships. Prudential Douglas Elliman Agents, like Gabriellle Roth-Zofchak pictured above, know how important it is to start those relationships on the right foot. Her approachable image complements her bio page and can also be used on brochures and business cards so clients can connect a face with a name.
Having a professional photograph on hand also means you’ll be ready to put your best foot forward when great media opportunities arise. Check out these articles featuring headshots I took for executives at Long Island-based businesses Karma411 and General Sentiment.
Your company’s brand image relies on consistency – and that ranges from big-picture items like presenting the same look and feel online and offline, to details like having similar headshots for each employee, like these of the team at Karma411, a company that combines social networking with cause-based fundraising.
Contact me to discuss your photography needs; individual and corporate headshot packages are available. Individual photos can be taken at my studio or I can come to your office for larger groups. I provide fully retouched digital images optimized for use online and in print – review the gallery for more examples. If improving your business image is one of your goals for 2011, this is a great way to get started.